8 Steps to Digital Marketing Mastery

Digital Marketing doesn’t need to be a mystery. It is simply the marketing of your products or services using digital technologies, mainly the Internet, but also phones, display advertising, and any other digital medium. It is in a interchangeable term with online marketing.

Follow these 8 steps to digital marketing mastery. Continue reading “8 Steps to Digital Marketing Mastery”

6 Common Mistakes Small Business Owners Make in Email Marketing

Email marketing is becoming more and more popular as social media firms make it harder and harder to reach your intended audience. Millions of emails are sent everyday.  But how do you ensure your email does its job? Continue reading “6 Common Mistakes Small Business Owners Make in Email Marketing”

Daily Actions to take on Facebook to Increase Your Reach

Not a day goes by when some business owner is not lamenting their page reach on Facebook. Even more frequent are the posts begging for interaction to increase their page reach on Facebook. One quick look at their page and it’s obvious to see why they are not reaching many people.

It’s not rocket science to get a good reach on Facebook.

So how can you improve your page reach on Facebook? Continue reading “Daily Actions to take on Facebook to Increase Your Reach”

Are you paying attention to these important SEO areas?

Clients often ask how they can  get to their website at the top of the first page for Google search results and my initial job is to quell their expectations and then go through SEO.

I have to explain that improving your position in the search results is NOT a one time activity. There is no magic button to press that enables you to be the top of page one. It takes time, patience and a bit of technical know-how to get a good search engine ranking.

That being said, you can speed up the process by optimising your website for search engines – ie Search Engine Optimisation (SEO)  Continue reading “Are you paying attention to these important SEO areas?”

Blog & Social Media Content Ideas for December

Content ideas for December that aren’t just about CHRISTMAS!! December is a quiet month in terms of “Awareness” and “dedicated” days/weeks but it’s far from quiet when it comes to marketing. Businesses strive to push sales this month and you should be no different.
Continue reading “Blog & Social Media Content Ideas for December”

Content Ideas for your Blog and Social Media Posts in November

Just because we’re getting towards the end of the year, shouldn’t mean that you start slowing down on your marketing efforts. Even if you’re fully booked, you should continue to prospect, to ensure you have clients to cover the quiet times. Marketing is eternally cyclical. So let’s see what we can talk about in November…
Continue reading “Content Ideas for your Blog and Social Media Posts in November”

Content Ideas for Your Blog or Social Media in October

After the lull of the Summer holidays, things seem to pick back up in October with a huge number of “awareness” days and weeks, all of which you can use in your marketing if you get creative.
Continue reading “Content Ideas for Your Blog or Social Media in October”

Ideas to Generate Content for Posts in September

Phew! The kids are back at school and you can now concentrate on your business. Let’s ramp things up for the last quarter of the year. Be consistent in your marketing efforts and reap the rewards Continue reading “Ideas to Generate Content for Posts in September”