Is traditional SEO dead? Maybe that’s an exaggeration. BUT. SEO is no longer about how many keywords are stuffed on your page. What you do off-page is just as important as what happens on-page these days.
Is traditional SEO dead?
Factors other than keywords that influence Search Engine Rankings
So if it’s not just about keywords on your web page – what IS it about??
Well if we look at the search engine results pages now we can see that it it’s not just direct links to web pages that appear.
Images appear – so ensure your alt/iage tags are appropriate
YouTube videos appear (and YT IS the second largest search engine!) – get on there.
Locations via Google maps – think local SEO!
Google Business results – get your listing
Online search directories
Google InfoBox – instant answers, no need to follow links [see image below]
Actions to Improve SEO that aren’t on your website
Get a YouTube Channel – turn your blogs into videos
Not a day goes by when some business owner is not lamenting their page reach on Facebook. Even more frequent are the posts begging for interaction to increase their page reach on Facebook. One quick look at their page and it’s obvious to see why they are not reaching many people.
It’s not rocket science to get a good reach on Facebook.
Clients often ask how they can get to their website at the top of the first page for Google search results and my initial job is to quell their expectations and then go through SEO.
I have to explain that improving your position in the search results is NOT a one time activity. There is no magic button to press that enables you to be the top of page one. It takes time, patience and a bit of technical know-how to get a good search engine ranking.
Content ideas for December that aren’t just about CHRISTMAS!! December is a quiet month in terms of “Awareness” and “dedicated” days/weeks but it’s far from quiet when it comes to marketing. Businesses strive to push sales this month and you should be no different. Continue reading “Blog & Social Media Content Ideas for December”
There aren’t many days of significance in August – probably because everyone’s on holiday sunning themselves or trying to keep their children entertained. If you don’t fall into either of these categories, why not take this opportunity to plan for the remainder of the year, or just get some downtime yourself?
Content Ideas for August
MONTHLY THEMES to help with generating content FOR August INCLUDE:
Summer holidays – have you got any ideas for keeping kids busy?!!!