With the multitude of social media platforms it can be hard to know what to do with each one. Furthermore, you need to have a strategy for each.

This blog posts aims to serve as a brief overview of the marketing purposes of each platform so that you can understand how to use it in your small business.


Twitter can be used to build connections with a relevant audience. These connections can lead to actions across a network of loyal customers for your business.

From Twitter: “Twitter is the place to find out about what’s happening in the world right now. Whether you’re interested in music, sports, politics, news, celebrities, or everyday moments”

From Wikipedia: “Twitter (/ˈtwɪtər/) is an online news and social networking service where users post and interact with messages, called “tweets.””

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From yourdictionary.com: Facebook is defined as an online social networking website where people can create profiles, share information such as photos and quotes about themselves, and respond or link to the information posted by others.

See what Facebook says about itself here.

Their Mission:  “Give people the power to build community and bring the world closer together.”

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Facebook offers a great opportunity for your company to make online sales, generate a brand following and create a platform where customers can discuss your products or services. Great for customer service management.


From Wikipedia: “Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers.”

From Instagram: “Instagram is a community of more than 800 million who capture and share the world’s moments on the service.”

Follow me on Instagram: NBSkinner and/or BlueJeansVelvetShoes

Instagram is a highly curated and personal environment, the content is seen as trustworthy, authentic and relevant, and subsequently, more likely to inspire action.

Remember: "When people hear information, they are likely to retain only 10% of it three days later. BUT when VISUAL IMAGERY is paired with the same material, they remember 65% of the information three days later." source


Tumblr is the best place for creators to find an audience for their content. There are over 200 million blogs publishing 80 million posts per day.

From Wikipedia: “Tumblr is a microblogging and social networking website founded by David Karp in 2007, and owned by Oath Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs.”

From Tumblr: “Tumblr empowers people to create something extraordinary. Find and follow the things you love. Share photos, gifs, video, music, quotes, chats, links, and text — no matter where you are.”


Pinterest is an online tool for collecting and organising images, has become important for some, particularly designers.

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From Wikipedia: “Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards.”

From Pinterest: “Pinterest is where people discover new ideas and find inspiration to do the things they love! Pins are ideas that help you get creative or try something new, whether you’re planning a camping trip or collecting home improvement hacks. Pins are saved to boards, keeping your ideas organized and easy to find.”

Now that we’ve gone through the basics – can you see which platform(s) will work best for you and your audience?

Main article source: Canva