How Blue Jeans Velvet Shoes Creative can help you with your Small Business Marketing:

Step 1: Defining Your Product or Service

What’s your big plan? This is where you educate us – about your products, your services, and what makes you tick as a small business owner. We listen carefully and work with you to define your marketing strategy and customer experience – from first contact to delivery and retention.

Step 2: Understanding Your Market

You have a solution – the key is to pinpoint exactly where the problem lies. What’s your ideal customers “pain point”?

It’s all about research. My job is to work with you to identify the clients and customers who need and want what you have to offer, analyse your competitors, and find the sweet spot where long-term customer relationships can grow.

Step 3: Identifying and Engaging Your Target Customers

Once we know what’s special about you, the connecting begins. Winning clients and customers is a courtship process, and we’ve got you covered from first date to going steady. Like any healthy relationship, it’s a two-way street. We’ll listen more than we talk, and build trust the old fashioned way through dialogue and evidence-based decisions.

Step 4: Creating Your On- and Offline Communications and Promotion Strategy

What do YOU need? There’s a lot of noise out there. We don’t sell you a canned marketing strategy full of check boxes – we draw on years of experience and a sincere belief in what you do to create a tailored and tactical approach to marketing your product or service.

Blue Jeans Velvet Shoes offers a full suite of managed, integrated services:

  • advertising
  • public relations
  • reputation management
  • on- and offline content creation and management
  • events
  • digital, print, and broadcast media
  • sponsorship advice

Once we’ve built a foundation of facts, we’ll find the perfect communication mix to reach, engage and persuade your target market.

Step 5: Analytics – Measuring and Assessing Results

Our work here is done when we can show you – on paper – the tangible results of your investment. Whether it’s pageviews, website visits, conversion of prospects, or the bottom line, we’re confident that our marketing strategies coupled with application quite literally pay off. We’ll work with you to set goals and meet them, tweaking plans and tactics along the way.


We live and breathe the art and science of small business marketing. We like facts and figures, but we also like to have fun. And we know you can have it both ways.

Experienced in PR, design, advertising, media, and all things digital, BJVS can build you a specialised strategy on our integrated marketing philosophy of sincere, authentic relationship building and setting manageable and measurable goals.

It’s simple – I mean what I say, and I deliver what I promise!


Are you ready? Get in touch