As part of my web design consultation process, I ask that our clients complete a web design questionnaire.

At BJVS Creative, I need to know as much information as possible about your business and the website you require in order to establish what kind of website I should develop for you plus the features it should have.

By completing the web design questionnaire, I can work out what web design options are most appropriate for you and which of my web design services you could best utilise.

These are the 23 questions I – and any web designer – should ask all potential clients when considering preparing a website design:

What is your business’s name?

Your business name is important when considering domain names. It can help search engine optimisation (SEO) if your business name contains keywords related to your trade/business.

Can You briefly describe your business, what services you offer, how and where you operate and who your customers are?

I need to know about your business to build a website for it. Each service you offer will typically have it’s own page(s) on your website. It is also helpful to know what your unique selling points are and why potential customers should choose you over your competitors.

how do you currently advertise/attract new customers?

A new website is a fantastic advertising tool in itself but it will also compliment and be complimented by any other advertising you do. Understanding your current advertising will help me know where we are pitching your website.

Do you have a logo and/or established image and branding guidelines e.g. fonts, colour schemes etc?

A consistent brand is important for a business. If you already have a logo and style then these will shape the design of your website. If you do not then they will need to be designed as part of the web design process.

BJVS Creative can offer a comprehensive Logo, Signage and Printed Media design service to create the perfect consistent image for your business if needed.

who are your top 3 competitors (and their websites if applicable)?

With knowledge of your competitors and their websites I can identify niches in the market for your website to exploit and ensure that where it does compete head-to-head it has the advantage.

Please briefly explain why you want a new website and how it will benefit your business.

A website can serve any of a number of purposes and fulfil a multitude of functions depending on the nature of your business and what it offers. I need to know what the aim of your website will be in order to build it to achieve its goals.

What is your budget for your new website?

Budget can be a sensitive area and I agree that costs should be kept as low as possible while achieving what is required. However, an idea of budget will mean that I am able to guide you towards the most appropriate type of website for your business. I can offer a range of options to suit your budget

What is your deadline for getting the new website live?

This gives me a target time frame to work towards and helps me prioritise my work.

If you were looking for your business in a search engine (e.g. Google) what words/phrases would you search for?

Identifying the right key words and phrases is important as these will form the basis of the search engine optimisation of your website. I can use SEO startegies and tactics to get your site to come up near the top of the search results for your chosen keywords to help your customers find your website – although this is NOT an overnight thing! Let me know the most important words and phrases (in order).

BJVS Creative can offer a keyword research service where we identify the most appropriate words and phrases for the SEO of your website based upon actual search data.

Do you have a domain name in mind or already registered?

A domain name is important for a number of reasons. Firstly you can’t have a website without one!  It should be short, memorable whilst both easy to say and type. It should also ideally be relevant to your business name and the services you offer.

Many of our clients already have a domain name registered, but for those who don’t, BJVS Creative offer a domain name research and registration service to help you secure the best domain for your website.

Please list any email addresses you want us to setup with your website and indicate which one(s) to publish on the website and use for any contact forms etc.

When transferring email accounts that are already in use there can be a delay of up to 48hrs before everything is up and running so I usually like to keep the original service running at the same time and forward emails to a third party email provider for a few days to ensure no email is lost.

Do you already have an idea of what you want your website to look like – can you provide images/examples?

If you have any design ideas or general guidelines/pointers you want me to follow or even a completed website layout design you want to use then we would be happy to base the design of your website around this.

Can you provide 3 websites that you like (or would like your website to look something like)?

It is helpful to know what sort of websites you like and what you like about them so that I can ensure that I design a website that you will like.

Is there anything that you specifically do not want to have on your website?

This can help ensure we only design what you want for your website.

What different web pages do you want to have on your site and what different features do you want to include on these pages?

This is possibly the most important question in determining the nature of your website. I need details of each page and the key points of information and functionality that they will cover and as much detail as possible – e.g. if you want an image slider then I need to know (roughly) how many images etc and how you want it to function and give examples where possible.

Are you able to provide all the content (text and images etc.) for the different pages of your site?

Normally our clients are responsible for providing all content for the pages of their website including headings, text, images (and other media) etc. and I would normally not start work on a website until all this has been provided.

BJVS Creative can offer website copywriting services for clients who are not sure what they want to say or how to say it.

Are you able to provide us with high quality images to be used on your website and do you have permission to use these images?

BJVS Creative have access to thousands of stock images and can offer a website image service to capture the right images for your website. The more fantastic images of your business and the services it provides the better from a web design point of view. These images need to be high quality to get the best out of them on your website.

Do you want to include any links/feeds from social networking sites?

Having a social network – Facebook, Twitter etc – feed on your website can act as a news stream and link website visitors with an additional way to get in touch.

Do you want us to setup any social networking pages for you?

BJVS Creative offers a complete social media design service for Facebook, Instagram and Twitter. I can get your pages setup and ready to go so that you can concentrate on dealing will all the new customers you will have. 🙂  I can also setup (and write) blogs too.

Do you want to include share/like buttons for the popular social networking pages on each page of your site?

Social bookmarks are a powerful tool in marketing your website by allowing 1 click linking to your site for your visitors.


Do you want any specific different versions/styles of your site e.g. a mobile optimised version, high contrast or accessible versions etc.?

All my websites can be accessible and able to work on all browsers and platforms including mobile phones and tablets. However, some clients prefer to have different ‘skins’ or styles for their website available for different types of visitor such as a mobile version or a controls that allow high contrast or larger text for low sighted visitors etc.

How often will your site be updated and do you need to be able to make frequent updates yourself?

Websites are programmed in html and other code and are not normally updatable by their owners unless they have some web design knowledge. However, a website can be designed with a Content Management System (CMS) such as WordPress (our preferred provider) to allow authorised users a secure way of adding and updating content with no web design knowledge.

BJVS Creative offer a complete website maintenance and updating service for all our web design clients. I can make any updates that you require for your website; or I can build your website via a CMS if you want to be able to do this yourself.

Do you have (or wish to organise) you own website hosting?

BJVS Creative offer inexpensice web hosting for all our web design clients. I am happy to upload your site to another host if you prefer to arrange your own hosting.  I can advise on this where necessary.


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