As the number of people visiting your website increases, you want to convert those people as clients.
Here are five tried and tested methods of converting those who peruse into those who pay.
Demonstrate How Your Offering is Fit for Purpose
The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all, and your product is exactly what they need.
Tip: The goal is to show your visitors that they need you. Make your them feel like you are addressing them and not just bragging about yourself. For example, instead of just listing testimonials, try describing various situations and how you helped the client/customer. You want the client to recognise him/herself in the scenarios.
Make Better Use of Your Homepage
The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. So when people land on your homepage, don’t make them go looking for info. Make sure your address, telephone, email, mailing list sign up and social media contact details are all there to see.
Tip: Follow up. Many people are wary of new relationships, even if it is a simple web presence. By being prolific on social media and circulating a weekly or monthly newsletter/ezine, you can maintain contact without seeming overly pushy. Stay on your potential client’s radar.
Instant Gratification is Key
Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource.
Tip: Don’t forget to put your name, logo and contact details on these documents! Publicising yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print or share is one more piece of advertising for you and your business.
Show Your Personal Commitment
If you portray yourself as invested in their success, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems.
Tip: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.
When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. So make sure you invest and don’t just cobble together a bunch of free resources/applications etc.
Remember: Depending on your requirements, website building and maintenance can be extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. Visitors do not want a slow, unusable website. It is usually beneficial to hook up with a designer – like BJVS – who can transform your ideas into a credible and professional website. Blue Jeans Velvet Shoes can help with free SEO audits or even an ultimate marketing audit! [Get in touch]
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