Social Media Management – what is it? Well I’ll tell you what it isn’t!!

Posting to social media IS NOT the same as social media management!!

Right, I just have to get this off my chest.

I am tired of seeing people setting themselves up as “social media managers” and then simply posting four or five times a day to “clients’” social media profiles. More often than not these posts are scheduled too!

Now don’t get me wrong, I am a HUGE fan of scheduling posts but that’s only half the story.

But just because someone knows how to use Twitter or Facebook, does not necessarily mean they can manage it for other people and their business.

So why does this type of “social media management” annoy me?

Because anybody can schedule a post – any old post – but only true social media managers – like myself 🙂 – will make sure you’re using the correct platform(s), research content, define optimal posting times and types, strategise, monitor results (click-through rates, engagement, reach etc) engage on your behalf, and prepare reports for clients to show results and discuss next moves!

THIS is how I use social media for my own business and as a result I currently gain approx 50% of my clients from online networking. So I know what I’m doing.

And THAT is why it costs what it does to hire a social media manager. I spend hours on a weekly basis researching and monitoring client accounts.

Plus, there’s the time spent creating the posts, including designing memes and artwork.

In fact, the posting element is only a fraction of my time.

Sure, I can simply post for you without the other stuff – it’ll only cost you £25 a month for ONE account – but what good is that to your business (or mine for that matter)?

Social media is ALL about showing your (potential) customers that you can deliver what they want and working together we can ensure that THAT is what is reflected in what is posted.

SO to recap, if your social media “manager” is not

  • Strategising
  • Researching
  • Creating
  • Posting
  • Engaging
  • Monitoring
  • Tracking
  • Reporting

then they are NOT managing!

And it’s not just me that thinks this: see this article on what a social media manager should do.

If you’re not getting the results you want out of your current social media management company – let’s chat.

Until next time …

NBS